Tag Archives: consumers

By Mary Tablante The growing economic clout of Asian Americans extends beyond our role as consumers. We are increasingly becom­ing business owners. In fact, one in four minority businesses is owned by an Asian American, according to the U.S. Depart­ment of Commerce’s Minority Business Development Agency. And those busi­nesses are unusually successful, produc­ing more than fifty percent of the gross …

By Mary Tablante Marketers now have another reason to target the Asian American community. AAPI buying power is up 523 percent since 1990, and will reach $718.4 billion this year, according to a recent Nielsen report. The reason for the surge is a combination of our increasing population and cultural characteristics. The Asian American segment of the United States population …