Book Review: Doing Business in 21st Century India
Expert shares Secrets for Business Success in India -- World's 2nd Fastest Growing Global Economy
With India's annual economic growth of nearly 9% quickly approaching that of China's, western business leaders are increasingly lured to this land of extraordinary opportunity.
However, corporate leaders who simply view India as the "new China" are destined for trouble, cautions Los Angeles-based India expert author Gunjan Bagla.
"With great opportunity comes great challenge," stresses Bagla, author of the highly acclaimed book Doing business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market. "Significant cultural differences create a unique and demanding business landscape for western companies to overcome," Bagla points out.
Doing Business in 21st Century India is packed with everything business leaders need to know in order to understand and succeed in this emerging market, including: an overview of the most promising sectors which every investor will want to read; guidance on navigating the often complicated laws, rules and regulations; the keys to understanding important cultural differences; essential advice on sales and marketing in the region; relevant background and history; numerous supporting examples and interviews with top professionals in India.
Doing business in 21st Century India is available at fine booksellers everywhere and online at Amazon.com.
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