Tag Archives: healthcare

Enrollment Barriers: Asian Americans and Obamacare

By Vanessa Wang There are four ways to enroll in health plans under the Affordable Care Act (ACA), also known as Obamacare: online, by mail, on the phone, or in person. The problem is, most of these resources are available only in English and Spanish. This makes enrolling difficult for Asian Americans, Native Hawaiians, and Pacific Islanders (AAs and NHPIs) …

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Conference Highlights Strategies for Marketing Health to Asian Americans

By Jenny Chen Washington, DC – Forget Asian says professors and marketing expert Bobby Kumaki of the Ronin Group. Forget Asian and think Asian American. Asians in America are very different from Asians in Asia. In his presentation Understanding the Asian Market Segment during the Multicultural Health National Conference Kumaki noted that the best way to reach Asian Americans is …

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